Get Qualified Life Insurance Leads
This article will show you how to get more quality Life insurance Leads.
One of the biggest secrets to making money as an insurance professional and generating Life insurance leads… is the most under used strategy out there.
It’s called Joint Ventures.
But don’t let that fool you.
Joint venturing isn’t just about passing leads back and forth. It’s about actively marketing to each others lists of customers.
NO.
It’s not that at all. In fact most of us have had bad experiences with passive ‘joint venture’ partners.
What I’m talking about is ACTIVE joint venture lead generation.
The difference between generating life insurance sales leads with active joint venture partners and passive is this: Active works, passive doesn’t.
So what is Active joint venturing? It’s the system of creating joint venture relationships and then ACTIVELY marketing to their lists to generate leads for your own.
So here’s how you do it in a nutshell.
Step 1. Identify your joint venture partners
This means you need to make a list of potential “Non Competing” insurance agents, professionals, and basically anyone else who has a list of clients.
If you’re a captive, there is probably a lot of clients that you can’t write because your companies just don’t allow you to. So you need to be then finding another, maybe it’s a commercial agent… maybe you have a hard time writing the commercial business.
So go find a insurance agent who doesn’t compete with you and make a deal to market to each others lists of clients. This is the Synergistic relationship. Same goes for health. If you don’t sell health, you need to have a relationship with a health agent to get access to all his people and sell them the personal lines.
I am always amazed at how few agents really have solid relationships with other people in the industry and they work those relationships.
Here are a few examples of Joint Venture Partners we could use. P&C Commercial agent High Risk P&C Health agents Financial planners Life agents Lawyers CPA’s Chiropractors Dentists
Once you established this, you do step 2.
Step 2 is where you become active:
All you have to do is write a letter that is endorsed by the JV partners. You get their permission to send it to their list and you may just start with the newsletter. You may want to start by offering a newsletter to your joint venture partners list, and then in the newsletter, offer to help them with whatever they need.
This is the best way to generate ‘referral quality’ leads without making cold calls.
Brett kitchen
http://www.articlesbase.com/business-articles/get-qualified-life-insurance-leads-688544.html
Trackbacks
6 Responses to “Get Qualified Life Insurance Leads”
Leave a Reply
I am a Life insurance broker, what is the best way to obtain qualified leads?
SOUNDS TO ME LIKE YOU DON'T KNOW WHAT THEHELL YOU'RE DOING…References :
Get a letter and a phone call out to all your family and friends. Explain to them what it is that you do and how important it is that people meeting with you.
Also a lot of people look online for insurance. Make sure that your listed in the insurance directory – http://www.insuremylife.org and if you setup college funds, take a look at this directory – <a href="http://www.529s.comhttp://www.529s.com<br />References :
A great place to look for leads is the Maternity ward at the hospital. Couples who weren't thinking about life insurance before, start thinking about it when they have children. Also the birth announcements in the paper. Family men are the most likely to purchase life insurance. stay away from term policies and concentrate on annuities and cash back policies. Think new families.References :
You should know!!!!!!!!!!!References :
If possible, try visiting a few insurance brokerages (who sell insurance for home and auto) maybe they'll let you on board if they feel you have a strong enough sales pitch. Look for advertisements in the paper or online of brokerages who are looking for the same thing. They're out there… this way is easy because there's already an established list of clients.References : insurance broker